Pinterest just wrapped up 2024 with its best quarter ever—crossing the billion-dollar revenue mark for the first time. With 553 million monthly active users (MAUs), an 18% revenue jump, and record-breaking ad performance, the platform has firmly positioned itself as a key player in the digital advertising space.
So, what’s behind Pinterest’s explosive growth, and what does it mean for brands and advertisers? Let’s break it down.
Q4 2024 at a Glance: Pinterest’s Best Quarter Yet
Revenue Hits $1.15 Billion – That’s an 18% YoY increase, pushing full-year revenue to $3.65 billion (+19% YoY).
User Growth Surges – Pinterest now has 553 million MAUs, an 11% jump YoY, driven by international markets.
Strong Profitability – GAAP net income skyrocketed to $1.85 billion, thanks to operational improvements and a one-time tax benefit.
Ad Revenue Soars – Pinterest’s lower-funnel ad strategy is working, making the platform more valuable to advertisers looking for conversions, not just inspiration.
Engagement at All-Time Highs – More users are engaging with Shoppable Pins, Idea Pins, and AI-driven recommendations, increasing the time spent on the platform.
The Secret to Pinterest’s Ad Growth
One of the biggest drivers of Pinterest’s success? Its evolving ad strategy.
While Pinterest has always been a discovery-based platform, it has shifted towards actionable, lower-funnel advertising—meaning brands can now drive more conversions and direct sales.
Here’s what’s working for Pinterest’s advertisers:
More Clicks, More Conversions – Pinterest’s improved ad placements mean higher engagement and better ROI for brands.
AI-Powered Targeting – Smarter recommendations are helping match users with relevant products at the right time.
Global Expansion – Revenue outside the U.S. grew 44% YoY, showing strong adoption in international markets.
Pinterest is no longer just about dreaming up ideas—it’s a direct shopping and action-based platform, making it a stronger competitor in the eCommerce and ad space.
What’s Next for Pinterest in 2025?
Pinterest’s outlook for Q1 2025 is bright, with projected revenue growth of 13-15% YoY ($837M - $852M).
Here’s what to expect in the coming year:
More AI-driven recommendations – Pinterest will double down on personalised, predictive search capabilities.
Stronger lower-funnel ad solutions – More buy-now, shoppable ad experiences for brands.
Expanded eCommerce integrations – Expect deeper partnerships with retailers and marketplaces.
For advertisers, Pinterest is quickly becoming a must-have platform for reaching high-intent shoppers who aren’t just browsing—they’re buying.
Final Thoughts: Pinterest is the New Power Player in Digital Advertising
With record-breaking revenue, user engagement at all-time highs, and a stronger ad model than ever before, Pinterest is set to dominate 2025. For brands and marketers, now is the perfect time to leverage Pinterest’s full-funnel ad solutions to drive growth.
At Wassp Marketing Solutions, we help businesses navigate the ever-changing digital landscape to maximise brand reach and engagement. If you’re looking to unlock Pinterest’s full potential, we’ve got the expertise to make it happen. https://www.wassp.co.za/new-pinterest
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